Last week, the tourism agency Illapa Culturas Andinas joined the Peru Export and Tourism Promotion Commission, PromPerú, in conducting a two-day workshop aimed at enhancing Peruvian tourist destinations among Chilean travel agents, entrepreneurs, and tour operators. The event took place at the Ritz Carlton Hotel and saw the participation of 10 Peruvian companies, the Iquitos and Lima bureaus, as well as three airlines, during the first day.
Discussions revolved around tourist experiences in various Peruvian regions such as Arequipa, Cusco, Ica, Lima, Loreto, Piura, and Tumbes, as well as MICE tourism in cities like Arequipa, Cusco, Ica, Lima, and Loreto. Over 80 tourism professionals from 60 Chilean companies participated in these business rounds.
On the second day, participants moved to Hacienda Don Gabo in the commune of Paine, where they had the opportunity to experience Peruvian gastronomy and culture, enjoying a Creole lunch, a Peruvian Paso horse show, and the marinera dance.
Julio Polanco, commercial economic advisor of PromPerú in Chile, highlighted the importance of bringing the essence of Peru to the hearts of Chileans and promoting its wonderful tourist destination. "We try to capture the essence of Peru, take it directly to the heart of every Chilean, and invite them to discover and fall in love with everything our wonderful destination has to offer," he said.
Similarly, the Peruvian ambassador to Chile, Silvia Alfaro, was also present at the event along with consulate representatives.
The workshop comes at a propitious time, as in 2023 Chile regained its position as the main emitter of tourists to Peru, representing 24% of the inbound market in the country. Polanco stated that they expect to receive 1,283,390 Chilean travelers in 2024, demonstrating the great interest of the tourism market. This event is seen as an opportunity to expand business opportunities for Peruvian tourism products in Chile.
